FAQ
What is AnthoPhen?
AnthoPhen® is the registered brand name of Berryactives’ freezedried Aronia.
How do I use AnthoPhen?
Sprinkle a dessert-spoon of powder on breakfast cereal or add to smoothies.
How do I store it?
Once opened, keep airtight in the fridge.
What are anthocyanins?
From the Greek words meaning “flower” and “blue”, they are natural plant pigments which give the blue, purple and red colours to many fruits and vegetables.
What are AnthoPhen's anythocyanin levels?
Anthocyanin levels are independently measured by New Zealand's Bioeconomy Science Institute after each harvest.
Harvest Total anthocyanins (mg/100g)
2022 1970
2023 2545
2024 2531
2025 2321
Why are anthocyanins good for health?
Anthocyanins are critical keys in many metabolic processes. They have a major impact on human health because of their strong antioxidant and anti-inflammatory functions.
Why does Aronia grow so well in Central Otago?
The region has a continental-type climate with hot summers, cold winters and high UV light.
What is the relationship between Aronia, UV light and anthocyanins?
The Aronia plant produces anthocyanins as a “sunscreen” or optical filter to protect chlorophyll and photosynthetic cells from damage.
Why freezedry the berry?
Freezedrying locks in the bioactivity and nutritional value of the fresh berryfruit. Almost all other drying processes (although simpler and cheaper) result in loss of bioactivity.
Does Aronia have other names?
Aronia has also been named “chokeberry” due to its astringent taste and the name is sometimes used in published research.
Is there more research available?
There is an increasing amount of published research on anthocyanins, Aronia, and associated health benefits. A selection is offered below and further information is provided on the Health Benefits page.
Effect of Aronia on inflammation biomarkers and antioxidant enzymes. (Sarikaya, 2024).
Aronia as a multifunctional superberry. (Kuru, 2025).
Effects of anthocyanins on cognition and vascular function. (Ellis, 2024).
Effects of Aronia on vascular function and gut microbiota. (Istas, 2019).
Aronia consumption on lipid profile, blood pressure, and inflammation. (Rahmani, 2019).
Aronia in the prevention of chronic diseases. (Jurikova, 2017).
Aronia as a new functional food relationship with health. (Zhang, 2019).